Harnessing the power of story-telling, digital marketing and tech to provide innovative solutions and immersive experiences. Embracing of start-ups and collaborations.

WHY MUSEORG

The 9 muses in Greek mythology presided over the arts and science and were a source of inspiration.  I believe in the balance of creativity and foresight, inspiration and motivation.  And at the center of it all, the power of human talent.  To be a trusted partner for brands to bounce ideas, create new content, innovate and promote their products by maximizing the talent of the people they have in their organizations.  That makes being a muse all the more powerful. 

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BACKGROUND

Karen started her career as a current affairs journalist after graduating from the National University of Singapore with a degree in Mathematics and an Honours Degree in History.  She’s worked at various global media organizations creating content, branding and promotions and winning over 50 international awards from Promax Asia, Australia, and International, London International Advertising Awards and New York Festivals.  She spearheaded Marketing Communications and Business Strategy in mobile gaming, VR and App development across APAC, while helping teams develop their full potential.  Karen received a Leadership Scholarship from the Singapore Management University and holds a Masters of Science in Innovation degree.  She’s an advocate of education and the power of collaboration. She is also the Founder and CEO of Alterpacks.

HIGHLIGHTS

Founder and CEO of Alterpacks
Journalist
18+ years experience in Media leading Creative, Marketing & Strategy
International award winner for Creativity, Marketing, Innovation
Collaborating with global organizations and talents on CSR initiatives
Speaker & Judge at global conferences
Volunteer on Kids literacy

Karen is one of 100 entrepreneurs featured in SMU’s 20th anniversary coffee table book called Imagine Better. 100% proceeds of book go to creating bursaries for SMU students. Click here to view the project.

ORGANIZATIONS SHE’S WORKED WITH

MediaCorp
HBO Asia
Discovery Networks Asia-Pacific
CNBC Asia
goGame (a Sega subsidiary)
Da Vinci Kids

AWARDS

Promax Asia, Australia, International
New York Festivals
London International
John Hendricks Innovation Award
SMU Leadership Scholar