Branding

Singapore IOC Brand Spot

Brand spot showcasing Singapore at the International Olympic Committee Announcement that aired to over a billion people

Oprah OWN Australia

The launch of OWN and getting Oprah to plug the network to the Australian audience.

Discovery Science - The Human Element

Brand spot that brought forward the Human aspect to Science in a periodic table equation. Spot was created using gaming software.

Discovery Kids Foxtel Sizzle

Revamped Discovery Kids for the Australian audience, targeting kids 5 - 11 years.

Food Channel NZ Brand Spot

Revamped Food Channel in New Zealand with new energy and a whole new look. Skewed towards a majority women audience but retaining the distinct NZ flavour.

Sony Handycam - Bobby Chinn

Shot on the Sony handycam when it was first launched. Using TLC host Bobby Chinn to bring a reflective tone and a surprise element of elegance and vision like the Handycam.

Corporate social responsibility (CSR)

Environmental E-novations

Recycled Bicycles

Part of the Ennovations series. Filming in Cambodia and Japan, on how recycled bicycles can make a difference in the lives of people across the world.

Worms (New Zealand)

Part of the Environmental Ennovations Series. How a Wormiculturalist is making a difference in her community with the under-estimated worm.

WWF Earth Hour

Earth Hour WWF

Led the creative of the Earth Hour Video as part of Discovery Networks Asia-Pacific collaboration with WWF

Garden City Fund

Garden City Fund

Video to help publicize the Garden City Fund when it first launched for NParks. I had the privilege of interviewing then SM, Lee Kwan Yew who provided the genesis of the greening of Singapore.

Dads For Life

Dads For Life

Probono commercial created for MCYS on the Dads For Life initiative when it first launched.

Racing Extinction CSR Pledges

Racing Extinction CSR Pledges

Global CSR initiative with various celebrities around the world making their pledge.

Nepal Earthquake

Michelle Yeoh LivetoLove 30s

A CSR initiative with Michelle Yeoh in aid of the Nepal Earthquake. Filmed Michelle in Beijing on the one day that she was available.

Sponsorships

Natural Beauty Series (Watsons)

Watson’s Natural Beauty Series - Oats
Part of the Natural Beauty Series sponsored by Watsons. This played in stores across Singapore for 5 years.

Watson’s Natural Beauty Series - Strawberries
I conceptualized, art directed, wrote the copy and produced the Natural Beauty series, that was sold to Watsons and played in the stores for over 5 years.

Where Worlds Meet (MICA)

DNAP: Where Worlds Meet MICA Wrap Up
Singapore's Ministry of Information Communications and the Arts campaign with Discovery Networks Asia-Pacific.

Where Worlds Meet MICA SG
Part of the MICA Project on Singapore. Where Worlds Meet. This was the commercial created together with the programme series Living Cities. The synergy between content and product.

Crossings (CALTEX)

Crossings - Landmine (Cambodia)

Crossings was a series sponsored by Caltex. It consisted of both long form and short form content, bringing to light a particular 'cross' that a person had to bear, and how they overcame that. This was on landmine victims in Cambodia.

Crossings - Street Kid (Philippines)

Part of the Crossings series. This was on the Philippine Street Kids and the opportunities they received with Caltex sponsorship.

Hyundai

Hyundai

Hyundai Vignette that was part of the sponsorship and commercial team I led at Discovery Networks. Incorporating the human element was very important in our concepts.

Home Brands

Bibik Healthfood
MALT TEA $15

Supporting local Brand’s during a challenging covid-19 situation is important to museorg.com.

Bibik Healthfood
FIVE SPICE $5